Sonia Rykiel for H&M Spring 2010 Collection

Ypsilanti Mich - For 40 years Sonia Rykiel has made the fashion world envious of the it-girls who were her chic stripes, and soft knits a staple in any models wardrobe.
 This year that stake has moved even higher as Rykiel works alongside her daughter Nathalie the new guest artists creating a new Spring 2010 Collection at H&M.  Like her predecessors, Karl Lagerfeld and Commes des Garcons', Rykiel know as the "Queen of Knits"celebrated her 40th year of design in 2008.
Unlike her predecessors the house of Rykiel builds on two foundations knits and stripes which transcended in the Sonia Rykiel pour collection for H&M. The pour collection for H&M dropped in February 20 2010 to 250 stores worldwide is full of iconic Rykiel pieces: striped shirts, light jackets, summery dresses, and the quintessentially Parisian accessory the black beret.


The house of Rykiel began when Sonia Rykiel  was pregnant with Nathalie and she couldn't find any clothes to fit her growing belly so she decided to make her own. in 1962 Rykiel's first two pieces ended up in her husbands Sam Rykiel shop. Soon Rykiels knitted shirt were featured in French Elle she decided to become a designer.
In 1968 Rykiel opens her first shop in Paris, two years later she was nicknamed the Queen of Knits by Women's Wear Daily the bible of the fashion industry. today the mother daughter duo run the family business for  Nathalie Rykiel  the current president and artistic director of the company believe the most important thing is to create an emotion. Her philosophy is that fashion shouldn't be so serious it's about having fun, being light-hearted and playing and she feels that the H&M pour collection exhibits that sentimentality.